Links were the primary method Google’s developers used to assess the credibility of a website. Based on the idea the fact that “the higher in importance a site will be, the higher the likelihood that websites across the Internet will connect directly to it” They assigned this component an extremely significant importance in the algorithm for making raking.
As technology has improved and allowed greater data processing and analyzed, Google’s algorithm has been continually refined, reaching hundreds of criteria to determine the relevancy of a site. Though they have been challenged by a variety of opinions, links remain as a crucial ranking aspect for Google and it is extremely difficult to maintain and gain an excellent position on Google results without having a high-quality link profile.
Within DWF SEO campaigns We employ a broad array of techniques to gain relevant links to the websites that we optimize. Based on our experiences We have put together seven of the most effective methods for building links according to our view. There are thousands of posts online that allow you to learn about a myriad of linkbuilding methods However, we’ve decided to only present the top 7of them, that is, the ones that we have used to have the highest SEO performance for DWF.
It’s likely that certain strategies require a cost, however using each method, you will find relevant links for free in the event that the required effort is put into. We also added “only active” methods, which mean things such as “write good content, and links will appear naturally”.
1. Analysis of competitors to determine links building opportunities
While it’s an essential aspect of constructing an efficient SEO strategy, a beautiful project developed on the seo side is xnxx, most of the time the study of competition is not considered or handled in a superficial manner. For the effectiveness of the strategy it is essential first to determine the true competitors within the Google results, which is to say , those websites that offer similar goods or services, and are targeting the same keywords.
After identifying the competition We then gather information on links of every. This is done using high-end SEO tools like Ahrefs and Majestic. Each tool has the option of a specific feature for this process, making it quicker to spot opportunities for building links.
Bonus Tips: With these tools, you can monitor your competitors and get alerts whenever they receive new hyperlinks. You will have access to the results they receive in order to determine the SEO method they use.
2. Contact to pertinent publishing websites
Linkbuilding can be extremely effective if it is used in a proper manner. The tendency of many site administrators (or even SEO companies) can be found in sending out a number of emails in order to solicit links from other websites and with less or more importance. Apart from it being obvious that such an strategy could consume lots of time and resources, it is also legally hazardous (you could be charged with SPAM) however, it will not yield significant results in the present.
The method used by DWF to gain the links of relevant websites via outreach includes the steps below:
Utilizing tools like BuzzSumo or Ahrefs popular topics in the subject are identified that have received a significant number of social signals, or have been the subject of a substantial number of hyperlinks.
Based on these findings and the feedback from the business of the beneficiary The DWF Content Marketing team writes an article that is 10x the size.
Utilizing advanced search engines like Google (eg sites, inurl and intitle, etc. ) The DWF Link Building Team determines pertinent websites with high SEO authority and the potential for traffic.
The owners of these websites and the authors of sections concerned can be contacted individually to present them with the information they have that has been created, along with the suggestion of publishing it exclusively.
In some cases, when the content is not recognized by the sites that were contacted (under the conditions required in order to preserve the links that are embedded organically into the text) The article will be published on the client’s website.
This campaign obviously is not based on commercial websites however, it focuses on publishing websites (such as an online journal or community) and blogs that are specialized in this type of content, or personal blogs, however, in the event that they have relevant content.
3. Retrieving links to 404 page
This technique is especially profitable, particularly for websites that have been through various versions. In essence, a website naturally builds hyperlinks (on forums, blogs, and other websites) to its webpages. When the pages are removed (eg the product is not in stock or a category that has been changed, or the site is changed) The links that have been accumulated are then referring to an unexistent URL (error 404).
The picture below shows the current situation for a site within the DWF portfolio. I found 5,583 websites with at least one hyperlink external (from other domains) however, they were no longer present within the servers (error 405). For instance, the first page in the list contains the 97 hyperlinks from 40 domains on the internet.
In a situation similar to this one by the author, the SEO benefits that a website gets by addressing this issue appropriately is awe-inspiring. In essence, by investing the time required to create the permanent rules for r
edirects (301) among these webpages and the other relevant pages on the website External links be able to transfer SEO credibility to the site.
The method can also be applied to determine domains that link to other pages that have pertinent http codes from SEO’s point of view like:
– 302 or 307 temporary redirection to a different URL;
– Access is denied;
– etc.
4. Conducting research pertinent to the area and distributing them locally papers
Within Romania there are around. 400 newspapers local to the country (in either electronic or print versions). They typically cover topics of local significance on a city or county level. They are full of original content and boast an excellent SEO credibility. The majority of the time, they feature sections devoted to different topics including automobiles, lifestyle, culture etc.
In the DWF Content Marketing department, we have devised a successful method to produce localized content that is relevant for these types of newspapers. Once the material has been written the material is delivered to journalists for publication (a single publication or material).
Examples of these articles which have been published (links are abbreviated, copy them in the new window of your browser to open them):
– https://goo.gl/PoBIlaaq
– https://goo.gl/qwTN492aSP
– https://goo.gl/JZfHsdnU
– etc.
The data used in these materials is sourced through the client or public sources like The National Institute of Statistics, the Romanian Police and the Romanian Government as well as the Ministry of Education, etc. Furthermore, relevant information is available through Google Keyword Planner and Google Trends.
5. Finding brand mentions in order to obtain hyperlinks from these locations
This process involves identifying pages on which a certain brand is mentioned, but without placing a link to the website. While there are studies that suggest to the fact that Google considers these mentions in the same manner to links, in the ranking algorithm, actual experience indicates that it is more effective for the success in the SEO campaign to convert these mentions as many as it is possible to convert them into useful hyperlinks (even without follow).
The process is based on the methodological approach of conducting a search on Google using the name of the brand (or through domains, if there is an identical brand to the same word) and then analyzing the results to find those that are related to the business, but don’t have an active link. The next step is to contact the websites are contacted to encourage that they include an appropriate link on the pages, in which they reference the company in question.
Handmade, this process can be extremely time-consuming.
In DWF we utilize an application developed by Google Spreadsheets using which it is possible to automate detection of potential opportunities. As you will see in the graphic below, the script looks through for Google results to determine the pages on which the brand we’re developing is mentioned, but there’s no hyperlink to it.
The SEO specialist in charge of the campaign selects the appropriate sites from the list generated and begins the process of outreach (contact those who can manage the changes). For the resources, the job is delegated to the client or the PR firm, to ensure that the odds for success will be as good as is possible.
Another option is to conduct an Google Images search using the logo of the company. This will identify pages with this logo even if the name of the company isn’t actually mentioned. The majority of these are portfolios, partners, clients, suppliers and so on. The owners of the sites can be directly contacted through an DWF specialist or via the PR firm, to include an appropriate link, with the logo, or to the site.
Apart from the 2 methods described in this chapter, it’s extremely beneficial to create an instrument for monitoring your brand. There are professional solutions available like ZeList Monitor and Brand Mentions however, you could start with a simple tool like Google Alerts. This tool will notify your email address whenever it discovers any new mentions of the brand that you are managing. It is easy to determine if it has a link or not, and in that case, you should reach out to the website where it appears, making this inquiry.
6. Wikipedia
In all likelihood, Wikipedia is among the most popular websites that have the highest authority for SEO in the world. Due to the sheer volume of content it has on its site as well as because its sites are continuously up-to-date and feature a robust internal link structure Wikipedia’s “free” Encyclopedia has earned the status of a prestigious site (privileged perhaps, as some suggest ) on the world of search engine.
Link building campaigns that aim at making mentions in Wikipedia are renowned for their difficulties in implementing even though they are simple to include, they’re very easy to take down by publishers, editors or even visitors to the website. The majority of times, they attempt (unsuccessfully) to obtain hyperlinks on Wikipedia using heirupist techniques that are not properly classified as SPAM.
The DWF method is completely different!
The principle is to find relevant pages within Wikipedia which contain external links that are not functional (to pages that have been removed) or require mention of the resource. They are identified using the use of a specific tool or collection of sophisticated Google indexing engines. The most effective tool for verification by automatic is WikiGrabber however there could occasions when it’s unavailable (the service doesn’t seem to have been maintained by the individual who invented it).
Without any tool that can help us identify suitable pages we will use Google searches like the site: wikipedia.org keyword “[citation needed[citation needed]” or website: wikipedia.org keyword “[dead link[dead link]” (with the refinements we would like to see). The search results in pages that are on Wikipedia with links that are not functional or require an information source. In any event we could write pertinent content on the website that we’re working in (eg in the blog) and we’ll later reference to from our Wikipedia page.
Another link-building strategy that I used within Wikipedia that I have had success with, was this observation. on the product webpage (a book) on the website that we are improving, a hyperlink appeared from the Wikipedia page for the author. In this case we found other authors with Wikipedia pages, and we added a link to related pages on the website. 42% of authors maintained the links on their personal pages on Wikipedia (verification of the link was done after 30 days following the date of addition).
7. On-site link building
Though it’s on the bottom on our list it is this “link building” section of your website plays a part, at the very the very least as vital as obtaining external links to ensure a successful outcome from your SEO campaign. Through the internal structure of your link, we can alter the manner in which Google detects the information on our website, comprehends the information and associates it to specific topics in order to determine its relevancy later on.
In the end, with a properly designed internal link structure, We can:
We ensure that we make sure that Crawling process is carried out correctly on the site and that we are not having any issues with budget crawls;
We indicate to the search engine top pages on the website;
The pages on the website are able to claim textual authority thanks to the anchors that are used.
A useful tool for identifying issues (but as well opportunities) within an internal linking structure can be Screaming Frog. It permits an indexing of your site in accordance with the Google method of indexing which allows us to quickly identify the elements like broken links, error pages redirects, the length of the website (how many clicks are required to start from the homepage, and get to the other pages of the website) and so on.
Conclusions
Link building is an essential component of any successful SEO strategy. In general, 30 to 70% of available resources are devoted to the development of this (campaign budget) dependent on the particular circumstances of the website or the moment at which it’s located (eg that generally in the start in an SEO campaign, more funds are spent to discover and fix technical issues prior to putting more focus is placed on the area of link building).
In the present-day Google Penguin era, building an organic and healthy link profile is becoming more difficult. It is essential to continue to create link building methods that are as innovative as is possible, and that yield sustainable outcomes. Although there are techniques that could lead to quicker growth in SEO visibility but the frequency Google detects and penalizes these methods is rising.
If you are a legitimate company that has a long-term growth plan We recommend only the use of ethical link building methods. This significantly increases the chance that your website will not only improving with each subsequent Google update and also gaining from them.